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璺ㄥ鐢靛晢鐭ヨ瘑:浠€涔堟槸gmv鏁版嵁


鏈湡鍒嗕韩鐨勫澶栫數鍟嗙煡璇嗘槸浠€涔堟槸gmv鏁版嵁锛孏MV鏄數鍟嗚涓氬父鐢ㄧ殑涓€涓寚鏍囷紝瀹冨叏绉颁负鈥淕ross Merchandise Volume鈥濓紝鎰忎负鍟嗗搧鎴愪氦鎬婚銆傚湪鐢靛晢涓紝GMV鏁版嵁鎰忓懗鐫€骞冲彴涓婃墍鏈変氦鏄撹鍗曠殑閿€鍞€婚銆傝€屽浜庣數鍟嗗钩鍙颁互鍙婄數鍟嗕粠涓氳€呮潵璇达紝GMV鏁版嵁鍒欏彲浠ュ府鍔╀粬浠洿濂藉湴浜嗚В甯傚満鎯呭喌鍜屼笟缁╄〃鐜般€?/p>

涓€銆丟MV鏁版嵁鐨勫畾涔?/p>

GMV鏄寚涓€涓數鍟嗗钩鍙版垨鍟嗗鍦ㄤ竴瀹氭椂闂村唴鎵€閿€鍞殑鎵€鏈夊晢鍝佹€绘垚浜ら銆侴MV鏁版嵁鍙互閫氳繃骞冲彴鐨勯攢鍞暟鎹粺璁″緱鍒帮紝涔熷彲浠ラ€氳繃鍚庡彴绯荤粺鏁版嵁鏌ヨ鑾峰緱銆傚湪鐢靛晢棰嗗煙锛孏MV鏁版嵁涓€鑸槸浠ュ勾銆佸銆佹湀鎴栨棩涓哄崟浣嶆姤鍛婄殑銆傛澶栵紝GMV鏁版嵁杩樺彲浠ラ€氳繃涓嶅悓缁村害杩涜鍒嗘瀽锛屽鐢ㄦ埛缇や綋銆佸湴鍩熺瓑銆?/p>

浜屻€丟MV鏁版嵁鐨勪綔鐢?/p>

1.璇勪及骞冲彴涓氱哗

GMV鏁版嵁鏄數鍟嗗钩鍙颁笟缁╄瘎浼扮殑閲嶈鎸囨爣涔嬩竴銆傞€氳繃璇ユ寚鏍囷紝骞冲彴鍙互蹇€熶簡瑙h嚜宸辩殑杩愯惀鎯呭喌鍜屼笟缁╄〃鐜般€傚綋浼佷笟鑳藉璁ょ湡鍒嗘瀽GMV鏁版嵁鏃讹紝渚胯兘澶熸洿蹇湴鍙戠幇鑷韩鐨勯棶棰樺苟鍔犱互鏀硅繘銆備緥濡傦紝濡傛灉涓€涓紒涓氱殑GMV鏁版嵁鍦ㄤ袱涓湀鍐呰繛缁笅闄嶏紝閭d箞杩欒鏄庝骇鍝佹垨鏈嶅姟瀛樺湪闂锛岄渶瑕佸幓瀵绘壘鍘熷洜骞跺姞浠ユ敼杩涖€?/p>

2.鍒嗘瀽娑堣垂鑰呰涓?/p>

GMV鏁版嵁杩樺彲浠ュ府鍔╃數鍟嗕簡瑙f秷璐硅€呯殑璐墿琛屼负锛屼互鍙婁粬浠墍閽熺埍鐨勫晢鍝佸強鍝佺墝銆傚鏋滀竴娆炬柊浜у搧鐨凣MV鑳藉杩呴€熶笂娑紝閭d箞璇存槑杩欐浜у搧寰堝彈娆㈣繋锛屾湁鍙兘鎴愪负涓嬩竴涓儹闂ㄤ骇鍝併€傚湪姝ゅ熀纭€涓婏紝骞冲彴鍙互鎸栨帢鏇村绫讳技鐨勬綔鍔涗骇鍝侊紝骞跺姞寮哄浼犲拰鎺ㄥ箍銆?/p>

3.鎻愰珮涓氬姟杞寲鐜?/p>

GMV鏁版嵁鍙互鐢ㄦ潵琛¢噺鐢靛晢骞冲彴鐨勪笟鍔¤浆鍖栫巼銆傞€氳繃瀵笹MV鏁版嵁杩涜鍒嗘瀽锛屽钩鍙板彲浠ヤ簡瑙e摢浜涗骇鍝佹垨鏈嶅姟鐨勮浆鍖栫巼鏈€楂橈紝鍝簺鏄渶浣庣殑锛岃繘鑰屾敼杩涢攢鍞瓥鐣ュ拰鏈嶅姟鏂瑰紡銆備緥濡傦紝瀵逛簬涓€涓コ瑁呯數鍟嗗钩鍙帮紝濡傛灉GMV鏁版嵁琛ㄦ槑濂虫€х敤鎴疯喘涔扮殑鏈€澶氱殑鏄繍鍔ㄦ湇楗帮紝閭d箞骞冲彴渚垮彲浠ュ鍔犳洿澶氱殑杩愬姩鏈嶈绫诲埆锛屽姞寮鸿繍鍔ㄨ鐨勫浼犳帹骞裤€傛涓炬棦鍙互鎻愰珮杩愬姩瑁呴攢閲忥紝涔熷彲浠ュ惛寮曟洿澶氱敤鎴锋潵璐拱鍏朵粬浜у搧銆?/p>

4.浼樺寲钀ラ攢绛栫暐

GMV鏁版嵁杩樺彲浠ュ垎鏋愬钩鍙扮殑钀ラ攢绛栫暐锛屼粠鑰屾敼杩涙晥鏋滐紝鎻愰珮杞寲鐜囥€傞€氳繃GMV鏁版嵁鍒嗘瀽锛屽钩鍙板彲浠ュ垽鏂摢浜涗績閿€娲诲姩鍙楃敤鎴锋杩庯紝鍝簺鍒欎笉鍙楁杩庯紝杩涜€岃繘琛屼紭鍖栥€備緥濡傦紝濡傛灉骞冲彴鍦ㄦ煇涓€鏃舵杩涜浜嗘弧鍑忔椿鍔紝浣咷MV鏁版嵁鏄剧ず骞舵湭鏈夋晥鎻愬崌閿€鍞锛岄偅涔堝钩鍙颁究鍙€冭檻閲囩敤鍏朵粬鏂瑰紡杩涜淇冮攢銆?/p>

5.鍒嗘瀽甯傚満瓒嬪娍

閫氳繃GMV鏁版嵁鍙互鍒嗘瀽甯傚満瓒嬪娍锛屼粠鑰屽揩閫熷垽鏂摢浜涘搧绫荤殑閿€閲忎笂娑?涓嬫粦锛屽摢浜涘搧鐗屽湪甯傚満涓婃洿鍔犲彈娆㈣繋锛屼互鍙婃秷璐硅€呰喘鐗╀範鎯殑鍙樺寲绛夈€傝繖浜涜秼鍔垮垎鏋愮粨鏋滃彲浠ュ府鍔╀紒涓氬強鏃惰皟鏁磋惀閿€绛栫暐锛屼互閫傚簲甯傚満鍙樺寲銆?/p>

涓夈€丟MV鏁版嵁鐨勪娇鐢ㄦ敞鎰忎簨椤?/p>

1.涓嶈鍗曠函鐪嬮噸GMV鏁版嵁

鍦ㄤ娇鐢℅MV鏁版嵁鏃讹紝涓嶈灏嗗叾浣滀负鍞竴鐨勬寚鏍囨潵璇勪及骞冲彴鐨勪笟缁╄〃鐜般€侴MV鏁版嵁鍙槸鍙嶆槧浜嗕竴涓暟瀛楋紝浣嗗苟涓嶈兘鍏呭垎鍙嶆槧骞冲彴鐨勭敤鎴锋暟閲忋€佺敤鎴锋祦閲忋€佺敤鎴风矘鎬х瓑鍏抽敭鎸囨爣鍜岃川閲忔柟闈㈢殑鏁版嵁銆?/p>

2.瑕佹敞鎰忛摵璐у拰搴撳瓨鎺у埗

GMV鏁版嵁鍙嶆槧鐨勬槸璁㈠崟鎴愪氦棰濓紝鑰屼笉鏄粯娆鹃銆傚洜姝わ紝鍑虹幇閫€娆炬垨璐у搧涓㈠け绛夋儏鍐垫椂锛岄渶瑕佸鍘熸暟鎹繘琛屼慨姝o紝浠ヤ繚璇佹暟鎹殑姝g‘鎬с€傛澶栵紝濡傛灉浼佷笟杩囧害閾鸿揣鎴栧簱瀛樼鐞嗕笉褰擄紝鍙兘浼氬鑷碐MV鏁版嵁铏氶珮锛屼紒涓氬簲璇ュ姞寮哄簱瀛樼鐞嗗拰闄ゆ粸锛屼互淇濊瘉鏁版嵁鐨勭湡瀹炴€с€?/p>

3.鍚堢悊鍒嗘瀽鏁版嵁

GMV鏁版嵁闇€瑕侀€氳繃澶氱淮搴﹀垎鏋愭墠鑳藉緱鍑烘湁浠峰€肩殑缁撹銆傚洜姝わ紝鍦ㄤ娇鐢℅MV鏁版嵁鏃讹紝浼佷笟闇€瑕佸厖鍒嗕簡瑙e叾鏁版嵁鏉ユ簮銆佹暟鎹簿搴﹀拰鏁版嵁缁熻鏂规硶锛屼互閬垮厤鍋忓樊銆傚悓鏃讹紝杩橀渶瑕佸姞寮哄鐢ㄦ埛琛屼负鐨勭爺绌讹紝涓嶆柇浼樺寲鏁版嵁鍒嗘瀽鏂瑰紡锛屾彁楂楪MV鏁版嵁鐨勫垎鏋愯川閲忋€?/p>

GMV鏄數鍟嗚涓氫腑骞挎硾搴旂敤鐨勬寚鏍囦箣涓€锛屽彲浠ュ府鍔╀紒涓氬拰浠庝笟鑰呮洿濂藉湴浜嗚В甯傚満鎯呭喌鍜屼笟缁╄〃鐜般€備絾鏄紝浼佷笟闇€瑕佹敞鎰廏MV鏁版嵁鐨勫眬闄愭€э紝鍚堢悊鍒嗘瀽鏁版嵁锛屽姞寮虹敤鎴疯涓虹爺绌讹紝鎵嶈兘鏈€澶х▼搴﹀湴鍙戞尌鍏朵綔鐢紝瀹炵幇骞冲彴涓氬姟鐨勫彲鎸佺画鍙戝睍銆?/p>

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