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璺ㄥ鐢靛晢鐭ヨ瘑:浜氶┈閫奀PC骞垮憡鐨勬姇鏀炬ā寮忓叿浣撴湁鍝簺


鏈湡鍒嗕韩鐨勫澶栫數鍟嗙煡璇嗘槸浜氶┈閫奀PC骞垮憡鐨勬姇鏀炬ā寮忓叿浣撴湁鍝簺锛屼簹椹€奀PC骞垮憡鐨勬姇鏀炬ā寮忓叿浣撴湁鍝簺锛熸帰绱PC骞垮憡鐨勪笉鍚屾ā寮?/p>

闅忕潃鐢靛瓙鍟嗗姟甯傚満鐨勫揩閫熷彂灞曪紝瓒婃潵瓒婂鐨勪紒涓氬紑濮嬪€熷姪浜氶┈閫婄瓑鐢靛晢骞冲彴鏉ヨ繘琛岄攢鍞€傝€屼簹椹€奀PC骞垮憡鍒欐垚涓轰紒涓氭帹骞夸骇鍝佺殑閲嶈鎵嬫涔嬩竴銆傞偅涔堜簹椹€奀PC骞垮憡鐨勬姇鏀炬ā寮忓叿浣撴湁鍝簺鍛紵涓嬮潰鎴戜滑灏变竴璧锋潵鎺㈢储涓€涓婥PC骞垮憡鐨勪笉鍚屾ā寮忋€?/p>

浠€涔堟槸CPC骞垮憡锛?/p>

棣栧厛闇€瑕佷簡瑙g殑鏄紝CPC骞垮憡鍗砅ay Per Click骞垮憡锛堟寜鐐瑰嚮浠樿垂骞垮憡锛夛紝鎸囩殑鏄箍鍛婁富浠呴渶鍦ㄧ敤鎴风偣鍑诲箍鍛婃椂鎵嶄細琚敹鍙栬垂鐢ㄧ殑骞垮憡褰㈠紡銆傝繖绉嶅箍鍛婃ā寮忕殑浼樼偣鍦ㄤ簬鍙互纭繚骞垮憡涓荤殑骞垮憡璐圭敤鍙敤浜庡疄闄呰揪鍒扮洰鏍囩殑骞垮憡鏁堟灉涓娿€?/p>

鍦ㄤ簹椹€婂钩鍙颁笂锛孋PC骞垮憡涔熻绉颁负Sponsored Products骞垮憡銆傚箍鍛婁富闇€瑕佸皢鑷繁鐨勪骇鍝佹敞鍐屾垚Sponsored Products锛屽湪鐢ㄦ埛鎼滅储鐩稿叧鍏抽敭璇嶆椂锛屽箍鍛婂氨浼氬嚭鐜板湪鎼滅储缁撴灉涓€?/p>

CPC骞垮憡鐨勬ā寮?/p>

1.鎵嬪姩绔炰环

鎵嬪姩绔炰环鏄渶甯歌鐨凜PC骞垮憡鎶曟斁妯″紡銆傚箍鍛婁富闇€瑕佹墜鍔ㄨ缃箍鍛婃瘡涓€娆$偣鍑荤殑棰勭畻鍜屽嚭浠枫€傚悓鏃讹紝骞垮憡涓昏繕鍙互璁剧疆涓嶅悓鍏抽敭璇嶇殑鍑轰环锛屼娇寰椾笉鍚屼骇鍝佸湪涓嶅悓鏃舵鍜屼笉鍚屽叧閿瘝涓嬭〃鐜版洿浼樼銆?/p>

鎵嬪姩绔炰环妯″紡闇€瑕佸箍鍛婁富杩涜棰戠箒鐨勭洃娴嬪拰璋冩暣锛屼互鑾峰緱鏈€浣崇殑骞垮憡ROI锛堟姇璧勫洖鎶ョ巼锛夈€傚鏋滃箍鍛婁富缂轰箯鐩稿叧缁忛獙锛屽彲鑳介渶瑕佽姳璐规洿澶氭椂闂村拰绮惧姏鏉ヨ繘琛屼紭鍖栥€?/p>

2.鑷姩绔炰环

涓庢墜鍔ㄧ珵浠风浉瀵瑰簲鐨勫垯鏄嚜鍔ㄧ珵浠枫€傝繖绉嶅箍鍛婄殑鎶曟斁鏂瑰紡鏄敱浜氶┈閫婅嚜鍔ㄨ繘琛屽嚭浠峰拰璋冩暣锛屾牴鎹敤鎴锋悳绱㈣瘝鐨勭珵浜夌▼搴︿互鍙婂晢鍝佹湰韬殑淇℃伅鑷姩鍖归厤銆?/p>

鑷姩绔炰环鍙互鍏嶉櫎骞垮憡涓荤殑璋冩暣鐑︽伡锛屼絾鏄篃浼氬け鍘讳竴瀹氱殑鎺у埗鏉冦€傛澶栵紝鐢变簬浜氶┈閫婃病鏈夊畬鍏ㄤ簡瑙e箍鍛婁富鐨勭洰鏍囷紝鑷姩绔炰环鐨勬晥鏋滃彲鑳藉苟涓嶆槸鏈€浼樼殑銆?/p>

3.鍔ㄦ€佺珵浠?/p>

鍔ㄦ€佺珵浠锋槸涓€绉嶆瘮杈冪伒娲荤殑鎶曟斁妯″紡锛屽畠鍙互璁剧疆涓嶅悓鐨勭珵浠风瓥鐣ワ紝渚嬪鏍规嵁骞垮憡鎬ц兘銆佸箍鍛婃帓鍚嶃€佺珵浜夊鎵嬬瓑鍥犵礌鑰岃皟鏁村嚭浠凤紝骞朵笖姣忎釜鍏抽敭璇嶉兘鍙崟鐙缃珵浠风瓥鐣ワ紝浠ヨ揪鍒版渶浼樼殑骞垮憡鏁堟灉銆?/p>

鍔ㄦ€佺珵浠风殑妯″紡闇€瑕佸箍鍛婁富鍏峰涓€瀹氱殑鎶€鏈拰缁忛獙锛屼絾鏄晥鏋滀篃鏇村ソ銆?/p>

4.鍟嗗搧瀹氬悜

鍟嗗搧瀹氬悜鏄湪骞垮憡鎶曟斁鍓嶏紝骞垮憡涓婚渶瑕侀€夋嫨涓€浜涜嚜宸辨兂瑕侀拡瀵圭殑鍟嗗搧ASIN锛岀劧鍚庡湪杩欎簺鍟嗗搧鐨勮鎯呴〉涓睍绀篠ponsored Products 骞垮憡銆?/p>

杩欑鎶曟斁鏂瑰紡鍙互浣垮箍鍛婃洿鍔犵簿纭湴琚敤鎴锋墍鍏虫敞锛屽苟涓旇兘澶熻幏鍙栧緢濂界殑杞寲鐜囥€傛澶栵紝鍟嗗搧瀹氬悜杩樿兘璁╁箍鍛婁富鍦ㄥ悓绫讳骇鍝佷腑鑴遍鑰屽嚭锛屾洿鍏蜂紭鍔裤€?/p>

5.鍏磋叮瀹氬悜

鍏磋叮瀹氬悜鏄箍鍛婁富鍙互鏍规嵁鐢ㄦ埛鐨勫巻鍙叉悳绱㈣涓哄拰璐墿鏁版嵁鏉ヨ繘琛屾姇鏀惧箍鍛婄殑褰㈠紡銆傛牴鎹簹椹€婄殑鏁版嵁鍒嗘瀽锛屾帹鑽愮粰鐢ㄦ埛浠栦滑鍙兘鎰熷叴瓒g殑骞垮憡銆?/p>

鍏磋叮瀹氬悜妯″紡涓嬶紝鐢ㄦ埛鏇村鏄撴帴鍙楀箍鍛婁俊鎭紝浠庤€屼績杩涜喘涔拌浆鍖栫巼鐨勬彁楂樸€備絾鏄繖绉嶆ā寮忕殑绔炰簤瀵规墜涔熶細鏇村锛岄渶瑕佸箍鍛婁富杩涜鏇村鐨勫箍鍛婅皟鏁村拰浼樺寲鏉ュ彇寰楁洿濂界殑鏁堟灉銆?/p>

缁撹

CPC骞垮憡鏄簹椹€婄瓑澶у瀷鐢靛晢骞冲彴涓婄殑閲嶈鎺ㄥ箍鏂瑰紡涔嬩竴锛屽湪骞垮憡鎶曟斁鍓嶉€夋嫨鏈€鍚堥€傜殑鎶曟斁妯″紡鑳藉甯姪浼佷笟绐佺牬绔炰簤锛岃幏鍙栨洿濂界殑骞垮憡ROI锛屼粠鑰屼娇寰楄嚜宸辩殑浜у搧鑳藉鏇村揩閫熷湴涓庣敤鎴疯繘琛岃繛鎺ャ€傚笇鏈涗笂杩扮殑鍑犵CPC骞垮憡妯″紡鑳藉澶у鏈夋墍鍚彂锛屾彁鍗囧箍鍛婃晥鏋滐紝鍏卞垱鐢靛晢鏂扮敓鎬併€?/p>

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